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Sig Rosenblum

Direct marketing copy that works

YOU'LL FIND THESE ARTICLES HELPFUL. I'LL BE ADDING MORE FROM TIME TO TIME. COMING UP:

"HOW TO GET STARTED IN MAIL ORDER."

The sales letter may well be the most demanding test of communication there is. For in its purest form, words alone must do the job. Without the help of color, illustrations, or other frills, the writer must take the reader down the path to a sale.

The goal? To get someone you've never seen to write that check, drop it into the mail, and actually feel good about it. That's communication! If you get to know the simple skills—the 10 secrets—of the successful sales letter, then your selling, both on paper and in person, will click more often. More...

Use the Bait-Piece Technique for Leads that Lead to Sales

Do you need leads for your sales force? Better leads? Leads that convert to sales? Then take a close look at direct mail and the bait-piece technique . Only a handful of firms use it well. But almost every company can. It is such an obvious technique that it is often overlooked. Yet, it is so right, psychologically, that business empires have been built by it. More...

Using Follow-up Sales Letters to Continue Your Sales Calls

It doesn't matter how impressive your salespeople are in person. The prospect's memory is short. And your sales message fades. What can you do about it? You can give your sales story a powerful second chance. You can send a series of letters to prospects after the sales call. Follow-up sales letters can More...

A BRC Checklist

Would "yes, no and maybe" options work for you? Provide three pressure-sensitive labels in green, red and yellow to represent each option. Ask recipients to choose one label and press it onto a box or circle on the BRC. One enthusiast calls this involvement device his "secret weapon." More...

How to Get Started in Mail Order

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Home | Articles | Clients | What they say | Sample letters

About Sig | Fees | How many pages? | To discuss a project | Contact Sig