Want copy

Home | Articles | Clients | What they say | Sample letters

About Sig | Fees | How many pages? | How to order | Contact Sig

Is this half-price offer for you?

Sig Rosenblum

Direct marketing copy that works

Sig Rosenblum is a well-known direct marketing copywriter.

You might find his new half-price offer interesting.

"What? A $750 sales letter for $375!

How does he do it?"

A lot of marketers you know

pay $750 a page...

...for my powerful, persuasive sales letters. But now--in a new, price-slashing experiment--I'll create a two-fisted winner for you for just $375 a page.

And that includes an answer-boosting reply element. Total price? $375. No tax. No extras. No hidden fees.

What kind of letter do you need? A letter to bring back well-qualified leads? An order-building transmittal letter to go with a catalog? A letter to sell books, subscriptions, products?

Whatever the problem, the product, the service or the market, you'll have the kind of hard-hitting copy you've always wanted. For just $375 a page.

Now, most letters can be one-pagers. Correction. They should be one-pagers. Lead-getting letters for example. But some letters must be longer. If you are trying to sell a subscription to a newsletter for $250, and you think it can be done with one-page, well--save your money. It can't happen. I won't say never. Never say never in direct marketing. But it's extremely unlikely.

And yet, the truth is that most letters--if they have the right copy--can do the job in one page. And the cost--during the life of this test offer--is just $375.

I mentioned lead-getting letters. You've seen your own mail from banks, insurance companies and the like. Many of these letters drone on and on, page after page. Quick--where's the garbage pail? But--this may surprise you--the whole logic of a successful lead-getter is to create tension within the reader and to actually withhold information! That's why a one-pager is actually better than a longer letter.

But not any one-pager. It must have the right strategy and potent copy. And that's where experience and know-how come in. Just see what they say about my copy, my strategies and my problem-solving skills.

There's no need for you to pay more. Just $375. And you'll have the kind of hard-hitting sales letter you've always wanted. A professionally-crafted letter. A letter that folks will read. And then do what you want them to do.

If you're skeptical, I don't blame you. How in the world--why in the world--would I write a letter for half-price when I'm getting $750 a page from direct marketers such as Harte-Hanks, R. L. Polk, and Intuit? Sounds crazy, doesn't it?

Not really. You see, for that $750, I give a lot more than just copy. In fact, the copy is often the least of it. Oh, I don't mean that copy isn't important. My copy had better work, or I'm not invited back. Direct marketing is a very unforgiving medium.

But for my regular fee of $750, I also give unlimited telephone counsel. It's not unusual for me to be on the phone for an hour or more, discussing a project with a client. And there might be many such phone calls.

My counsel might cover mailing lists, the creation of a bait piece (the seductive booklet or other helpful premium offered in a letter), design of the letter, production details, strategy--and a laundry list of other essentials. And since my letters are often adapted to e-mail and web sites, this gets hashed over, too.

Then, there may be revisions. And for $750, there's no limit on changes. Most often, the letter goes through, as is. But sometimes there are scribbles in the margin--particularly if a committee is involved! And there's no charge for those revisions. I also throw in a powerful envelope teaser. Sometimes two.

Now I can do all that for $750 a page. And many of my assignments are for eight-page letters--selling subscriptions to newsletters, for example. So, obviously, it pays. And just as obviously--I hope you'll agree--I can't do all that for $375 a page.

But I've been wondering: There must be lots of folks out there who know exactly what they want to say. They know their prospects and customers. Their offer is clear-cut. But they're struggling along with poorly written, no-result letters that don't sell, don't bring back leads or orders. Letters that waste money, instead of making money.

Wouldn't these people welcome a really professional letter for a modest fee? Wouldn't you?

That's the experiment: To see if you would find it helpful to forego the telephone talk and e-mail exchanges and just plunk $375 on the barrelhead for a page of professionally crafted powerhouse copy. The kind of copy that has made millions for others. Because it works.

If this offer is snapped up, then I'll have helped a lot of people--and had the pleasure of creating more problem-solving copy. If not, so what? At least I tried to help. I've got lots of marketers waiting in line for $750 a page.

To me, the advantage of this new way of working is that I don't have to spend so much time on the phone. My schedule is much less hectic. For you--it's the knowledge that you've tapped an experienced pro who will give you a real chance--the best chance--in the marketplace.

But before you order your letter, let's review the ground rules:

1. The creative fee is $375 a page. Just send a check in US dollars. See the discussion on how many pages to decide what you need.

2. Send all the background material you like. But don't send valuable originals. I can't return anything.

3. You can certainly query me or ask for clarification by e-mail. But I can't give detailed advertising counsel in an e-mail exchange. The only way this can work is for me to give copy only for $375. If you need extended discussion or guidance, then I must ask $750 a page. Obviously, this low-priced service is not for everyone.

4. You'll have copy for letter and reply element within two weeks. I will e-mail it to you. If there's a glitch in transmission, I'll send it by fax or mail, as you prefer.

5. So, if this sounds promising, review this site. For additional help, see how to order. Then, pull together your background material. Tell me what you want to achieve with your letter. And I'll get to work.

Thanks. And good luck with your direct marketing!

Cordially,

Sig Rosenblum

Sig Rosenblum

Home | Articles | Clients | What they say | Sample letters

About Sig | Fees | How many pages? | How to order | Contact Sig

Is this half-price offer for you?