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Sig Rosenblum

Direct marketing copy that works

Thanks for the visit,

and your interest in...

... my direct marketing copy--copy that works. I'm going to tell you everything you want to know. How it's done. What it costs. What others say about it. Why you can't lose.

It doesn't matter what you are selling. A service or a product. Simple or complex. Books, magazines, machinery, food--even ideas. Anything.

When you ask me to write copy for you, you'll tap techniques that have sold everything from a $4.95 children's book to a $5,000,000 jet. Techniques that worked for them and can work for you, too.

It's simple. Just pick up the phone right now and call me at 631-283-2284. Or e-mail sigrosenblum@peconic.net. If you want to send some of your ads, brochures, catalogs or mailing packages--fine.

When I go to work for you, you'll receive copy crammed with powerful sales arguments from start to finish. The kind that make people move. Copy designed to bring back leads, orders--money!

You want to know more, of course. And you should. When you buy copy, you're not just buying so many words and sentences like a bushel of peas. You are buying the knack, knowledge, intuition and interest of another human being. You have a right to know that person before you agree to work with him.

That's why you'll find a very personal autobiography here. Brief, but flesh and blood. It may be "better business" to do otherwise. But I believe we should know each other as people, if I'm really going to help you.

OK. Let's say you'd like me to write some copy for you, but you don't know how to go about it. I think I can guess your questions:

"WHAT KIND OF INFORMATION SHOULD I SEND YOU?"

Don't worry about organizing anything. I'll do that. I've had problems scribbled on a menu and tossed in my lap. Just tell me what you are selling, who will receive the copy I write and why they should buy. It's as easy as that. If I'm missing a key fact, I'll ask.

"WHAT IF I NEED REVISIONS? WILL YOU CHARGE ME?"

No. Revisions are free. Just tell me what you want changed, and I'll do it--fast. Revisions are never a problem.

"IF YOU'RE SUCH A GREAT COPYWRITER, WHY AREN'T YOU IN THE BIG TIME, ON MADISON AVENUE?"

The big time is overrated. I know, because for fourteen years, I was president and owner of a well-known New York agency. On Madison Avenue. The firm specialized in direct marketing, although quite a lot of the time I specialized in ulcers and migraine. The so-called big-time is mostly a big pain in the neck.

"YOU MAY KNOW COPYWRITING, BUT YOU DON'T KNOW MY BUSINESS. IT'S DIFFERENT."

It's natural to feel that way. But imagine saying, "Doc, you may know medicine, but you don't know the cold I've got here. It's different." Of course it is. And so is your business. But people are pretty much the same. They want the same things. They fear the same things. This is what makes medicine, psychology, government--and advertising copy--possible!. My job is to translate the features of your product or service into benefits people want. You tell me those features. I'll do the rest.

"HOW MUCH DOES YOUR COPY COST?"

If you want a letter to bring back orders--subscriptions--donations--money--you'll get a two-page letter guaranteed to please you for $1,500.

If you want a more complete, more ambitious effort, you'll get the kind of four-page letter you've been looking for: Not four pages of clever words. But convincing, why-they-should-buy copy. Copy that makes it a pleasure to send you a check. The fee is $3,000.

If you want a one-page letter to bring back properly qualified sales leads, I'll make the reply cards fly like snow for $750!

And if you want a one-page letter for any other purpose: to clean your list--distribute catalogs--inspire the sales force--motivate dealers--collection letters--cordial contact letters--whatever--you will get a letter you'll be proud and pleased to mail. Fee: $750.

"I ALSO NEED A BROCHURE. HOW MUCH?"

In general, brochure copy is $1,000 a page. Of course, that's for "set solid" copy. And that includes a "copywriter's rough," as well. Plus review of your final layout, if you wish.

"AND HOW ABOUT ADS?"

No problem. Whatever kind of copy you want, I'll be glad to handle it. And that includes Web site and e-mail copy, too.

About that word, "guarantee." It's an important word in "mail order." For unless you and I and everyone else who sells by "mail"--is absolutely fair and square, we're out of business. It's repeat orders--and reputation that count. So "guaranteed" means just that.

"WHEN DO I PAY?"

I sure wish I could bill you. But I can't. So just send your check when you ask me to go to work for you . You understand why: Your copy is written especially for you--not yanked off a shelf. But even though you do pay in advance, you can be sure you'll be well-pleased. No ifs, ands or buts.

"WHEN CAN WE START?"

Right now, if you like. Just phone me at 631-283-2284. And in short order, you'll have the kind of copy you always wanted. Copy that tells your story with power and punch. Copy that doesn't pussyfoot around but sells hard--and keeps on selling till the very last word!

I can't guarantee how well my copy will pull. I can't guarantee how much money you'll make with it. But I can guarantee this: All of my experience, skill and heart will go into the writing of that copy--and every piece of copy I ever do for you. That's the only way I know.

So, let's hear from you. I promise you my best.

Cordially,

Sig Rosenblum

Sig Rosenblum

P.S. It will be a pleasure to chat with you. Naturally, there's no cost or obligation involved. So phone me now at 631-283-2284. Or fax 631-283-2608. Or e-mail sigrosenblum@peconic.net

Home | Articles | Clients | What they say | Sample letters

About Sig | Fees | How many pages? | How to order | Contact Sig

Is this half-price offer for you?

Sig Rosenblum / Direct marketing copy that works

45 Breese Lane Southampton, NY 11968

Phone: 631-283-2284 Fax: 631-283-2608

E-mail: sigrosenblum@peconic.net

Web site: sigrosenblum.com