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Sig Rosenblum 

                 Direct marketing copy that works

SOME SAMPLE LETTERS

  Some of these mailing packages have elaborate envelope teasers and brochures. And all have reply elements. But to simplify things and save your time, only the letters are shown.

Lead-getting letters for:

Bache--Financial Planning Program

Citizens Fidelity Bank--Direct Rent Payment Plan

Fortress Security Systems--Home security system

Richard D. Jones--California trust deeds

Prodynamics--Juvenile life insurance

A catalog covering letter for: 

TravelSmith--A wide range of travel gear 

Mail order letters for:

Pembroke-Court--G. I.  Jerrican Lighter

Harcourt Brace--"Tax Savings and Financial Deskbook"

H.K.R. Publishing-- A guide to success, "Be a Winner"

The Council on Education in Management--"Wage and Hour Compliance Kit" 

Beacon Hill--A real estate investment plan, "How to Become Wealthy"

Subscription letters for: 

"Board Report"--A newsletter for graphic designers

Management Concepts--A newsletter, "Contract Pricing Advisor"

Seminar invitation letter for:

Wahl & Associates--"The Secret of Making Money in Cellulite--An Insider's Seminar"

Bache

How would you

rate a General...

    ...who rushed into battle without a plan? A General who squandered blood, sweat and tears without a blueprint?

   And yet, you fight the toughest battle in history. Every day. And it's not just your skin that's at risk. But your nest egg. Your home. And those you love.

   You fight a battle against inflation that erodes your purchasing power...against recession--or worse--squinting ominously over the horizon...against volatile markets, rearing and plunging this way and that.

   There isn't a General who fights a tougher battle. And through it all, you have to do your job, build your estate, be parent, mate, lover, citizen--all at once.

   If you're feeling stress, pressure, tension--is it any wonder?

   But let me ask you a question, General. For you are the General of your life and those who look to you for support and love...let me ask you a brutally frank question:

   Are you "winging it"? Improvising? Hoping that hard work and luck will do the trick? No General, however two-fisted, would fight without a plan. So why fight without a financial plan?

   You can have such a plan in short order. Not some mass-market paperback. Not some computer-generated, one-size-fits-all scheme. But a personal plan designed for you. With every number, every goal, every dream your very own.

   When you mail the card enclosed, you'll see just why a financial plan transforms the battle. Makes life less confusing. Less pressured. Less uncertain. You'll follow this plan. However the economy twists and turns. Whatever lies ahead. Mail the card right now for a free introduction to:--

   There's a lot to tell about this personal planning technique. And a letter is not the best place to do that. But, briefly:

   Your plan covers every aspect of your financial life. It give you specific answers to key questions such as:--

Can I cut my taxes? How?

Can I improve my cash flow?

What's right--and wrong--with my investments?

Do I have enough insurance? Too much? The right kind?

How do I plan a comfortable retirement now?

What's the best way to protect those I love?

   And there's much more. All of it in straight talk, not the jargon of specialists. With all the facts and figures you need to make it work. And remember, it's your plan. As individual as your fingerprint.

   It's no lightweight plan: You end up with a 60 to 80-page detailed blueprint of where you are headed and how to get there.

   It's not cheap. But it will be the best $1,200 you ever invested. Yes, twelve hundred dollars. But just measure that against the hundreds of thousands of dollars such a plan can protect. Not to say multiply.

   This plan is not for everyone, certainly. Not for lieutenants, sergeants or privates. But I believe this plan is for you.

   You'll be the ultimate judge, of course. And when you mail the card to get all the facts, it will be without the slightest obligation or commitment. That's understood.

    If you think the battle is tough today, tomorrow's battles will be rougher still. They will be, that is--without a plan. Perhaps it's time you had one, General. Please complete and mail the card in the enclosed envelope today. It's already addressed. And the postage is paid.

                                                                     Sincerely,

Board Report

I'm a graphic designer

myself…

…so I know just what you want.  In a nutshell, you want a steady source of great, new ideas.  You want your career to zoom.

  And--if you are working for yourself or plan to go it alone some day--you want to know how to get new business.  Profitable business that keeps you moving up the ladder…not just spinning your wheels on the ground floor.

A tall order?  Maybe.  But it's yours for the asking when you mail the card enclosed.

I know, because other graphic designers are accomplishing all this and more, right now.  And they do it with Board Report:  The most powerful boost to your career, your creativity and your bank balance you'll ever find. 

 This isn't theory.  Or advertising overkill.  It's a fact.  Because others--no smarter, more talented or more aggressive than you--are moving ahead faster with the help of Board Report, right now.

 Before I spell out the details, here's a sporting offer:  Take two full months of Board Report without a string attached.  See what it can do for you from the very first day.

 Then, it's up to you.  If you agree with me and other graphic artists who use Board Report…if you see its value to your creative ability…your professional growth…your financial future…then continue to receive it.  If not,  just say “Nothing doing” and that will be the end of that.

 You don't pay one cent for this free sampling of Board Report if it's not for you.  You don't commit yourself to anything.  You just give it a try and see if I'm right or wrong.

 There isn't room in this letter to describe every facet of Board Report, of course.  So just flip though the enclosed folder.  Here are the highlights:

 Board Report comes to you every month.  And what a welcome feast it is for the working designer.  Or, for that matter, anyone who has anything at all to do with graphic design and production.

 It's not one publication, but two.  There's the graphic artist's Newsletter.  Here, in punchy, bite-size form is the essence of what you should know about the newest techniques, trends and trade information.  It's chock-full of inspiration and insight.  You can't help but be a better, sharper designer because of it.

 Then there's the Designer's Compendium.  Talk about a “swipe” file!  Here's a continuing flow of award-winning samples with complete design and production notes.  So you can lift, adapt and apply the best of today's graphic solutions to the problems you face.  Just see the enclosed brochure for the whole story.

 On page three of this letter, I've listed typical contents of the Newsletter and Designer's Compendium.  Here's some idea of what's in store when you examine Board Report--free.

 How can you know for sure you'll like what you see when you receive Board Report?  Obviously, you can't.  That's why there's no cost at all for the experiment.  I'm the one who's asking you to try Board Report.  So I'm taking the chance.  If you turn thumbs down, it's money out of my pocket, not yours.

 But just check what others say about Board Report on page four.  They were skeptical, too.  And yet, after actually seeing the Newsletter and Designer's Compendium, they became big boosters.  Don't listen to me.  Listen to them.  You'll come to feel the same way.

 I've also included something else frankly meant to encourage you.  A list of subscribers.  Just a smattering.  But right there is a veritable blue book of talent and good business judgment.  Recognize these names?  They must know something you don't know.  And that's why they subscribe to Board Report.  And keep subscribing year after year.

 They know just how much help Board Report can be.  Design help.  Career help.  Money-in-the-bank-help you won't find anywhere else.  I invite you to discover this for yourself.  And do it entirely at my expense.  No cost.  No obligation.  No strings.

 Here's what to do right now:  First, go through the enclosed brochure.  Scan the comments of others.  Check the sample contents.

 Then, complete and mail the enclosed postage-paid card.  You'll receive two months of Board Report.  Yes, both the Newsletter and Designer's Compendium.

   It's a Trial Subscription--with emphasis on the word trial.  Remember, if you feel let down in any way…if Board Report is not for you, for any reason…or if you just change your mind…why that's perfectly OK.  Just mark the invoice “cancel” and return it.  And that will be that.

 What happens to the issues you've received?  Keep them, please, on us--as our way of saying “thanks” for giving Board Report a try.

 So you see, there's not the least risk.  But there's a very good chance you'll say Board Report is just what you've always wanted:  A remarkable idea-starter, career-builder and profit-maker--all in one.

 By the way, you start to make money right now.  Because instead of subscribing at the regular rate, you pocket a $23 saving under this Introductory Offer if you continue your subscription.

 But don't wait, please.  Because the offer may go up in smoke any day.  You know what's happening to the cost of paper, postage and lettershop work.  You don't need Board Report to tell you that.  In this brutal cost squeeze, you may lose that $23 saving unless you get that card back to me at once. 

 But let's not talk about money now.  First things first:  See Board Report.  Put it to work for you.  You'll know more about its real worth when you do. 

 So, with the understanding that your trial is “on me” 100%, please complete and mail the card enclosed.  This may be one of the smartest creative, career and financial decisions you've ever made.  Please mail the card today.

                                                                             Sincerely,

P.S.     If you want an even better deal, you can earn a free six-month subscription to Trademark Trends just for sending your payment for Board Report now.  That puts another $22 in your pocket!

             But even if you do decide to send your check for a one-year Trial Subscription to Board Report, you're not making your final decision now.  You still get to look it over, evaluate it, and then make up your mind.

             If it's no dice, we'll return your payment at once.  The free subscription to Trademark Trends is your bonus for saving us the billing expense.  If you do cancel, you keep all you've received:  Two months of Designer's Compendium, Newsletter and Trademark Trends.

             Whether you pay now or not, the final decision on Board Report is entirely up to you.  Please complete the card enclosed and drop it into the mail today.  It's already addressed.  And the postage is paid.

             If you can't wait for the mail, then phone us right now at 717-774-5413 and well start your No-Risk Trial at once.  

 Citizens Fidelity Bank

Mr. John J. Jones

Jones Real Estate

123 Main Street

Louisville, Kentucky 40296

Dear Mr. Jones:

     Rent that is paid promptly is more profitable rent.

     Everyone knows that.  But some real estate people know how to guarantee prompt payment.

     The technique is simple.  And when you mail the card enclosed, you'll receive an eye-opening brochure explaining exactly how it's done.

      You'll take a close look at the unique Direct Rent Payment Plan.  It improves cash flow impressively.

       It also does a lot more, as you'll soon see.  Just mail the card.  The brochure is yours without cost or obligation of any kind.

       Here's a hint of what to expect.  The details are spelled out in the free brochure, of course.  But--for the first time--you'll be able to:--

...Get rent payments in fast.  On time.  Every month.

...Actually stop collecting payments.  No more disappointments, delays or alibis.

...Forget about time-consuming deposit slips and trips to the bank.

           ...Have accurate rental payment reporting.  To the penny.

          ...Never have another lost or stolen rent payment again.

          In short, you'll get your money fast.  With no slip-ups.  And you'll do it in the easiest, most automatic way possible.  With no time wasted.  No records to keep.  And not a moment's worry or concern.

          How?  The free brochure tells you.  Mail the card and it's yours.

          Incidentally, while the plan is extremely profitable to you, it's a blessing to tenants, as well.

          This may sound too good to be true.  But it's not.  Some very smart, profit-minded real estate people agree.  And when you have all the facts,  I believe you will, too.

          So please complete and mail the convenient card enclosed.  You'll receive all the facts on the Direct Rent Payment Plan soon.  There's no obligation, naturally.  So won't you mail the card, right now?

                                                                               Sincerely,

Fortress Security Systems

Here's something

that always happens...

    ...to "the other guy."

    It's dangerous.  It's expensive.  It may leave life-long scars.  And often, it ends in tragedy and grief.

    But don't worry.  Because it always happens to "the other guy."

    What is it?

    It's fire.  Prowlers.  Robbery.  Rape.  Violence.  Violence to your home, family, children--you.

    It's happening right now all over the country.  It happens 00 times a day right here in our own state.

    And--strange coincidence--it always happens to someone else.  Until it happens to you.

    You can be an ostrich and bury your head.  But these threats to your home and family won't go away.  Or you can do nothing and be a sitting duck for the next goon who decides that your home is it.

    Or you can do something else.  What thousands of very smart people have done.

    You can mail the card enclosed.  And--without spending a cent--find out just how vulnerable you are to fire, or breaking and entering.  To any hazard, at all.

    Even get a free Security Survey--a professional survey.  So you'll be armed with the facts.

    And then--without pressure--you can decide exactly what you want to do.  You can get the kind of protection that's right for you, your home, your budget.

    Remember, the card doesn't obligate you in any way.  There's no cost.  And no high-pressure salesmanship.  You're just asking for the answer to the most urgent question you've ever asked:  Just how safe--or vulnerable--is our home, anyway?

    Please--for your own sake and the sake of those you love--find out for sure.  Please complete and mail the card enclosed.  Before "the other guy"--is you.

                                                                     Sincerely,

Richard D. Jones

If your plan

is like most...

    ...your yield--with safety--is between 4% and 8%.

    Yet it could be better.  Much better, as other plans have discovered.  Yields of 12% are not at all unusual.  Indeed, it's the norm.  With safety.

    The investment?  California Trust Deeds.  Not at all new.  It's just that they've moved into the spotlight, lately.  And for good reasons.

    The reasons--and you'll find them quite persuasive--can be found in a new, authoritative brochure.  It is yours--with our compliments--when you mail the card enclosed.

    No one can make ironclad promises where investments are concerned, of course.  Yet here is a very nice combination, indeed:  Yields of 10%-12%.  And a prudent, conservative investment vehicle, to boot.

    Mail the card to see how trust deed investments work.  And how you:--

 

 ...Can anticipate 12% through "prepayment earnings," even though "official" yield is 10%.

 

...Have strong "guarantees" because your investment is secured with real property.

 

...Avoid management details.  Specialists handle it all--and without charge to you.

  There's more, of course.  All the advantages spelled out.  Case histories.  Even specific trust deeds available right now.  In fact, everything you'd want to know to make an informed decision about this "new" investment strategy.

    So send for your new 00-page Guide.  See why San Diego Trust and Savings Bank has said so many nice things about Jones Full Service Trust Deeds...and why more than 00 major California pension and profit-sharing plans have added these attractive high yield deeds to their portfolios.

    The booklet tells the story.  Interestingly.  Objectively.  And with impressive thoroughness.  For your copy, please complete and mail the enclosed card today.  There's not the least obligation, of course.

                                                                   Sincerely,

Prodynamics

There's no gift

more meaningful...

    ...for the children you love, than the one discussed in a new pamphlet. And I'd like you to have a copy with my compliments.

    You'll be surprised at the gift, I am sure.  Most people are--at first.  For that gift is "Juvenile Life Insurance."

    Before you object that children rarely die young and so life insurance is depressingly inappropriate, let me surprise you again by saying that people invest in life insurance for children precisely because they expect these children to live!

    But you'll appreciate the good sense of this, with this informative pamphlet in your hands.

    You'll see the nine key reasons that far-sighted adults do provide life insurance for the children they love.  Let me emphasize just one of these powerful reasons.

    Insurance on children is cheaper than insurance on adults.  Much cheaper.  The low premium stays low.  That can mean a difference of thousands--even hundreds of thousands of dollars in benefits. 

    Insurance--started young--is an impressive bargain.

    There are other powerful reasons, of course.  For Juvenile Life Insurance:--

            ...provides welcome educational funds.

...sidesteps medical exams later--when health problems arise.

...provides additional insurance at astonishingly low rates.

...guarantees premium payments.

...gives children a substantial head start in life.

    Just a sample of the many benefits--the unexpected benefits--of life insurance for children.

    Yes, it also covers expenses in case of the death of a child.  But that is not the real reason--the best reason--for considering this kind of insurance.

    The real reason is that it represents the most meaningful, enduring gift you can give to a child you love.  Your own child.  Or grandchild.  Or a nephew or niece.

    The free pamphlet contains the little-known facts.  You may decide against this gift.  But I am sure you'll want to know why so many millions of devoted men and women do give this gift--every single year.

    I plan to phone you in a few days to set up an appointment--at your convenience.  And I'll bring the pamphlet, of course.

                                                                   Sincerely,

  TravelSmith

  “I love your catalog!  You have a better selection of travel items than any other company.  I only wish you were around ten years ago, since I’ve been globetrotting for twenty years now.  I could have used you back then.”

Melitta Rorty

Walnut Creek, CA

  Dear Traveler:

    It's a pleasure to send the TravelSmith catalog you requested.  We've also enclosed your free Global Outfitting Guide.  You’ll find it helpful, I know.

  Melitta Rorty--and thousands of others--say they love this catalog.  And one reason is that every TravelSmith  product is rigorously tested.  You can be sure that  everything is easy to pack and easy to care for while you’re away.

    But TravelSmith offers something else that appeals to demanding, quality-conscious folks. Suppose we let another customer tell you.

  “In the 1990’s, when responsive customer service is for many of us a dim memory, your company is a throwback to a kinder, gentler age.  I am impressed by your people who have been in touch with me and by the corporate culture which makes their work possible.  Thanks for making me feel important to you.”  

David Feinberg

Chicago, IL

    Naturally, we’re eager for you to experience what Mr. Feinberg and so many other travelers have discovered.  So we’ve enclosed a money- saving discount coupon.  Please use it now, won’t you?

    From the first moment you call 1-800-950-1600 and discuss your needs with a TravelSmith Outfitting Specialist, you’ll see how refreshingly different TravelSmith is.  Not only do you have your pick of the finest travel gear anywhere.  You'll enjoy service that is a rarity today.

    And since pleasing you is our top priority, a solid, no-nonsense guarantee rides with every product:  Return anything for any reason.  A full refund or exchange is yours.  It’s up to you.

    And there’s no foot-dragging here at TravelSmith.  Every order is shipped the same day it's received.

    More comments from customers?  Just see the representative selection below.

   Again--it’s easy for us to claim that we’re prompt.  But consider this recent note.

 “I am simply delighted with your products and super efficient service.  I have never had such promptness!  Tons of companies should follow your lead.”

Connee Turcotte

Cape Elizabeth, ME

    As you've guessed by now, TravelSmith  has great products--and so much more.  Everyone here goes that extra mile.  Why?  To be sure that your travels are as pleasurable and hassle-free as possible.  For example:--

  “Thank you for the courteous and friendly manner in which you gave me information on sizing, styling, weather conditions, etc.  Everything fit beautifully and I was very happy with the selections.  I know I will enjoy them on my trip.  Mahalo (Thank you) again.”

Margaret Fleming

Kula, HI

  Won’t you join these demanding, discriminating--and exceptionally  well-satisfied--TravelSmith customers?  It’s easy.  Just look through the enclosed catalog and place your order today.  All of us here at TravelSmith promise that you will be delighted!

Cordially,

Harcourt Brace

If you'd like to

slash your taxes

to the bone...

...but can't understand those tax-cutting guides you buy from time to time, take heart.  And listen to George Delta of Goodman, Gary and Lickstein, PC of Vienna, VA.  George says:--

"At last--here's a tax-saver written in plain English. Every business owner can understand these  tips--and profit from them!"

  Just mail the card enclosed.  And dip into the 1999 Business Owner's Tax Savings and Financial Deskbook without the slightest risk.  Here are proven, straight-from-the-shoulder techniques to keep your hard-earned money out of Uncle Sam's greedy grasp.  On page after page you'll say, "Why hasn't anyone told me this before!"

  Here's the plain talking guide you've always wanted--just published by Harcourt Brace.  So you know it's solid, substantial--and authoritative. 

 Just mail the card.  The 000-page Deskbook is yours to evaluate--and use--for 30 days.  Then make your decision.  Keep this remarkable tax-cutter.  Or return it.  And you won't owe a cent.

  Why is it called a Deskbook?  For the best reason in the world.  You'll keep it right on your desk.  Not in a drawer.  Not on a shelf.  For you will use this guide every day of the year.

  Here are the best tax-cutting tips.  But the Deskbook goes far beyond taxes.  It is--in effect--a powerful, triple-threat business tool.  It offers substantial tax savings.  Surprising new sources of financing.  And a special brand of business planning focused on profit and success. 

  I urge you to mail the card.  See the book yourself.  Make your own decision.  If there's the slightest doubt about the Deskbook's worth to you, return it.

  It's right up-to-date.  Even covers the just-hatched 1998 IRS Reform Act.  For example, you'll see how you're affected by the latest Capital Gains Tax Cut...The new type of IRA you can exploit...The bigger estate exemption, which affects your children and your heirs profoundly.  See more of these new changes in the enclosed brochure. 

  One of the big mistakes that business owners make is taking cash from the company without watching the tax implications.  Yet there are ways to maximize your personal take while minimizing the tax tab.  These proven techniques are all here. 

  Payroll taxes?  Watch out for those land mines.  I don't know any report, seminar or video that really covers payroll taxes and the potential nightmare they present.  But the Deskbook covers the landscape thoroughly.  Lots of powerful protection for you here. 

  This unique tax-saving, financing and planning tool is especially helpful if you're a small business owner with one to 500 employees. 

  You'll find your way through the tax maze easily.  You'll maximize your tax savings.  And you'll steer clear of the IRS.  You'll reduce the chance of audit.  And if you are audited, you'll see how to mount the perfect defense.  You'll use safe and sound techniques, proven strategies.  All in plain English, without the jargon and legalese of specialists.

  And when it comes to financing--the lifeblood of your business--you'll see how to use credit properly...how to figure your cash needs...how to package a loan proposal...how to find venture capital...and tap those little-known sources of financing you never knew existed.

   Why, the directory at the front of the volume is worth the "admission price" all by itself.  For here, you'll find a checklist of deductions you don't want to miss...a little- known list of key tax-wise websites...an easy-to-use family financial planner... a tax calendar for the coming year...a round-up of government and bank financing programs. 

  You'll turn to this directory often for names, addresses, phone and fax numbers.  That's why the authors call this directory an array of "Power Tools For You And Your Business!"

  If you send the enclosed card within the next ten days, I'll include a remarkable kit of special tax-cutting tools:  the 32-page Strategies For Top-Dollar Travel And Entertainment Deductions. 

  These strategies are yours to keep.  Yes--even if you decide against the Deskbook, itself. 

  I could go on.  After all, this is a big book.  And it covers big, important subjects, crammed with money-saving opportunities for you, your business--and your family.  But the best way for you to decide is to hold the book in your own two hands.  Evaluate it.  Put it to the test.  And see how well it works for you! 

 So--right now--complete and mail the card enclosed.  Or--if you wish--phone your no-risk order to 800-831-7799.  Or fax it to 800-874-6418.  Of course, we're glad to charge your credit card--even bill you--if you prefer! 

                                                   Cordially,

P.S.   Please don't wait.  Mail the enclosed card today. That way, you'll be sure to get the extra tax-slashing bonus: Strategies For Top-Dollar Travel And Entertainment Deductions. Remember: It's yours to keep even if you decide against the Deskbook, itself!

 H.K.R. Publishing

It doesn't

happen often...

...but once or twice in a lifetime, something affects you so profoundly that you can honestly say "This was the turning point!  From that day forward, I was a different, better person."

   I've talked with many millionaires...heads of great enterprises...winners all.  And for them it was true, too.

   There was a certain crossroad, a watershed, an event or a point in time that proved crucial  to their careers.

   And from that moment--from that experience--sprung all the success of future years.

   That is the way many successful people--winners in the game of life--have spoken about the remarkable guide, Be A Winner.  This slim volume of just 121 pages has compressed within it the distilled wisdom of the ages.  The keys to success.  And just as a small atom carries the explosive power to move mountains, so this modest volume contains the seeds of great achievements for those who will merely look!

   You may have success without this book.  Many have.  By trial and error.  Or a lifetime of struggle.  But with this book you cannot fail to come closer--much closer--to your goals, whatever they may be.

   For here are the guideposts discovered by many winners over the centuries.

   No man or woman who was ever successful achieved that high place without the key insights this remarkable guide reveals.

   Are you shifting just a bit uneasily in your seat right now?  Are you skeptical?  Would you like proof--proof positive--of what I say?

   Very well.  Just complete and mail the form enclosed.  That proof will be on the way to you.  And without the slightest risk, commitment, or obligation on your part.

   For when I receive the form I'll send Be A Winner  to you--at my risk, entirely.  Yes, you will be the judge of this powerful key to success and happiness.

   And I will abide by your judgment.  I say you will embrace it as a precious guide and companion for the rest of your life.  So packed with wisdom and wealth are its pages.

   But if you disagree--for any reason--or even no reason at all--then the risk, and the expense will have been mine.  Just return the book.  And that will be that.

   Success--as you will soon see--is not at all complicated.  It is somewhat like a great and impressive building.  For such a building is, after all, built only of individual bricks, patiently and consistently placed.  Each brick is simple.  And so are the building blocks of success.  You will find them--each and every one--in Be A Winner.

   This guide is divided into "bite-size" steps arranged in logical order.  There are no complicated formulas or mind-bending exercises.  No great effort is required.  Just one rock-hard truth after another.

   And, as the sages say,  "The truth shall make you free."  Free to soar on your own talents.  Free to rise according to your real nature.  Free to step lightly around the obstacles that seem so frustrating, so defeating to others.  But not to you--with this powerful guide at hand.

   Here is just the barest hint of what you'll discover in Be A Winner:--

          ...Why mere plans never give good results.

          ...Why the thought of fame is a deceptive trap.

          ...Why success is in your hands and yours alone

           ..How to turn harsh experience--even failure--to your purpose.

          ...Why you may be lucky if you start poor.

          ...Why others--even friends--may oppose your drive for success.

          ...The right way to look at work.

          ...Why the successful ones are "misers of minutes."

   These are just a few of the questions you will find answered decisively--often surprisingly--in Be A Winner.  And each answer will unlock one more secret passage to success.  Each will put you one step closer.

   After each step, you'll marvel at how right your progress seems.  But then the really powerful advances have always seemed self-evident--after the fact.  Take, for example, the wheel.  Or fire.  Or the paper clip.  The rubber band.  Self-evident you say?  Yes--after we learn about them.  But we thrashed about for thousands of years without ever stumbling on--the obvious!

   In some ways, Be A Winner reminds many readers of the Bible.  In the loftiness of its language, for example.  For it is terse.  Straightforward.  It does not beat around the bush or try to flatter or ingratiate itself with the reader.

   Instead, it states the plain truth about us all.  And each truth has the wallop of a jackhammer or a mailed fist.  Truth--unvarnished, universal truth--is the most powerful force we can know.  We can turn away from the truth.  But then we are poorer, if we do.

   My own copy of this little book is worn and dog-eared from constant use.  Readers tell me they return again and again to its pages for refreshment and strength.

   When--in their daily struggles--they seem to take a wrong turn, they search these pages, certain that the correct way will be shown.  And it is. 

   There, on a page, is the key to today's mis-step and yesterday's wrong decision.  This volume will soon become an old and trusted friend.  You'll call on it for sure guidance as you move inevitably toward your goals.

   What goals?  Not just money.  Though certainly, money and the comforts money can bring are all part of success.  But money is often the least part of it.

   For many wealthy men and women have sought help from this book and the road to true achievement.  Not the mere piling up of cars and clothes and cash.  Success on your terms is what this guide offers.  How to be the best you--without losing the unique spark that is, after all, your very special self.

   You will discover all this, soon.  And how I envy you your first look at this treasure-house of wisdom.  It is like throwing wide the windows in a stale room.  For it shows you exactly what is to be done to be a winner.  It is all there, ready to be acted upon--not in some distant time.  But today.  Right now.  With the next opportunity, the next person that crosses your path.

   But you will see all this--and more--with Be A Winner in your own two hands.  I'd like to put this astounding book into your hands now--in the easiest way I know.

   I want you to send me a worthless piece of paper.  And I will send you the book.  Yes, I mean just that.  Send me a post-dated check.  Dated, not today--the day you write it--but thirty days ahead.  If you do that, it is not yet a check.  No, it is worthless.  It cannot be cashed until that date arrives.  And I will not cash it.

   Instead, I will throw it into my desk drawer, and there it will stay until you give me your answer:  Is this powerful guide for you or is it not?  Look it over.  Read it from cover to cover, if you like.  Put it to work within your life for the next 30 days.  Then decide.  If you agree with me and the thousands of others who have tasted, tested and been enriched by this book, then keep it.

   But if you decide against this book, if you turn thumbs down on it--for whatever reason--just return it to me.  Don't even explain.  It's what you think, not what I think that counts.  And the moment I receive the book, I'll mail your check--that very day.

   What's more, you will still have my thanks for considering the book and giving it a trial.  Could anything be fairer than that?

   Then do this right now:  Complete and mail the No-Risk Request Form enclosed.  Add your check--post-dated as I suggest.  If a money order is easier, send that.  You have my promise that it will remain uncashed for the full 30 days.  I will send Be A Winner promptly.  Then--with the book before you--experience its power.  And the way it actually transforms your life.  And then--in light of that--make you decision whether to keep it--or not.

   But please don't wait.  Don't delay.  If success--real success--seems beyond your grasp...if happiness--the deepest kind of happiness--seems to elude you...if you know, within you, that there is more--much more--just over the horizon, then seize the moment.  And send--now--for this book.

   If I am wrong and the message it brings is not for you, what have you lost?  Nothing.  Just a bit more time.  But what if I am right?  What then?  So don't gamble with your future.  Don't sidestep success when it is so very close, just brushing your shoulder.  Instead--Be A Winner--with this step-by-step guide that reveals exactly how.

   Please complete and mail the form in the enclosed envelope today.